I will admit, some weeks are harder than others when it comes to picking a topic for the blog. This week I thought I had a slam dunk. I knew the topic – something to do with “green”. I’ve given a number of presentations over the years on looking at the various green certification bodies and how to effectively choose cleaning or disinfectant products that are safer to the user and the planet. I was going to introduce you to the concept of Greenwashing…it was going to be perfect. And then….and then a flicker of a thought popped into my head and my memory (affectionately referred to as “The Vault” by my team) threw up flairs and I realized “crud, I think I’ve already done that”. The vault was right. Back in May 2014 I wrote a blog titled “Sustainability through Green Killing”. So much for this week’s topic!
The reason for the need to focus on the topic of “green” is that last week we launched our April education campaign. As we stated in the introduction for our Going Green campaign “We all care about our planet and want to do our part to protect the environment.” Through our education campaign we have tried to gather together in a single location what we think are some great resources that will help to dispel the myths of “Green Cleaning and Disinfection” and help you make informed decisions about the chemicals you use day in and day out. We timed the launch of our Going Green campaign with Earth Day. Now in its 46th year, the intent of Earth Day was to launch a movement to give a voice to an emerging consciousness and channeling human energy toward environmental issues.
Being considerate about the products we choose is important. We are vastly aware of the dangers of emerging pathogens like Ebola, the yearly fear of influenza and the concerns with antibiotic resistance. Advertisers and media outlets prey on fear since it sells. The truth is that disinfectant manufacturers also capitalize on consumer fears by producing more and more products with claims to kill everything under the sun. It is a vicious cycle.
Disinfectant chemicals are everywhere and have both positive and negative attributes. The positive are that they all have the ability to kill pathogens. Conversely, many have adverse impacts including irritation, hormone disruption, damage to our immune systems, and of course damage to our environment (air, water and soil). However, all is not lost as there are now Green certification bodies such as EcoLogo or the EPA’s Design for the Environment (DfE) program that provide credible guidance that manufactures can use to help develop disinfectants that are safer and gentler to the environment and that consumers can feel confident in believing to help guide them in their choice of products.
If you are looking to “Go Green" with your killing agents, be sure to weed through the quagmire of greenwashing using the 7 Sins of Greenwashing discussed in my May 2014 blog as your benchmark or better yet, decide to use only those products that carry third party certification!
We hope you’ll find our Going Green campaign educational!