With the holidays looming, this week marked my last webinar of the year. 2020 certainly has been an exciting year, not just because of the pandemic, but because of the outpouring of requests and need for education on cleaning and disinfection and basic infection prevention and control.
This week’s webinar was targeted to the professional beauty market, which was hit hard due with mandatory closures. During reopening, there was a pressing need to establish protocols to ensure clients would feel comfortable coming back for treatments. Dafne Berlanga from Universal Company and Joanna Roche from Green Spa Network joined me in to shed some light on how the pandemic shaped infection prevention processes, distribution of products and the importance of having a community to turn to during chaotic times.
As organizations, we all had a front row seat to how the pandemic has impacted the professional beauty space - the following are a few of the questions we discussed during the webinar.
- What is the biggest change you have seen in the industry since March?
- We have seen a lot of waste and excess because of the pandemic, how important is it to take a step back and re-evaluate our protocols?
- Do you feel that misinformation has been an issue during the pandemic? And if so, how did your organizations help to deliver accurate information to your audience?
- This isn’t the first pandemic and it certainly won’t be the last, how do you think that changes implemented have set us up for success in the future?
If you’re interested in learning what we talked about and how the audience reacted to the polls we sent here’s the link!